Archive for the 'corporate responsibility' Category

In their latest study of more than a thousand CEOs, IBM finds that high-performing companies are hungry for change, wildly imaginative, wired globally, disruptive in nature, and socially aware. Here is how they describe the ‘enterprise of the future’:
Hungry for Change
The enterprise of the future is capable of changing quickly and successfully. Instead of merely [...]

‘Waste’ hijacked by artists… an ode to thoughtful creativity!

Making Good

10Oct07

It’s hard not to love Good Brand & Company. They are a small group of self-confessed ‘half-full’ consultants with a great energy to help their clients - which include market leaders such as Muller, Cadburys and Nespresso - to develop creative corporate social strategy. Last week I joined the GoodBrand family celebrate their 10th anniversary [...]

Nike tells us that corporate responsibility must evolve:

We know a better shoe sacrifices nothing, except what didn’t belong there to begin with. The same can be said for corporate responsibility. It shouldn’t be about business tradeoffs, managing problems and mitigating risks. It should be about harnessing innovation to create something new and better”
For me this [...]