Innocent Drinks has launched a clever “Buy One… Get One Tree” initiative where they are vowing to plant a tree in rural India and Africa for every large carton of juice purchased. They are investing in tree planting schemes in which local community groups choose the tree seeds of their choice, hopefully to provide [...]

It’s hard not to love Good Brand & Company. They are a small group of self-confessed ‘half-full’ consultants with a great energy to help their clients - which include market leaders such as Muller, Cadburys and Nespresso - to develop creative corporate social strategy. Last week I joined the GoodBrand family celebrate their 10th anniversary [...]