Its a mix of shocking/delightful/weird, when our basic assumptions are challenged. In this case, a group of 207 people play with our assumptions about what normal people should do in a station. And the reactions are fascinating to watch! Makes me wonder: what subtle move would evoke a similar response in my work, what is it that people simply don’t expect from me or from my organisation? In other worlds, how can we use the psychological inertia (that’s PI in innovation speak!) of our customers - ‘our audience’ - to our advantage?

Reminds me of the time I went to a Fun Fed event at the Old Truman Brewery where we were playing “New York style street games”, and at the end of it we each got a white envelope and instructions to open it once we got outside. It was a £10 note!! I still don’t ‘get it’, but a bunch of us did go buy each other drinks afterwards, and I’m actually now good friends with one of them…