Collaboration feeds innovation, but often feels too hard to pull off. A few weeks ago I noticed Google released a ‘behind-the-scenes’ video about how a Gmail message travels around the world. Then they invited Gmail users to create and submit their own video clips to YouTube with the following simple instructions: “Someone hands the Gmail [...]

These days when we pick something up in the supermarket, it feels ok to be asking questions which a few years ago would have seemed unusual: Where was it made? What is the carbon footprint? How much do local workers get paid? What percentage of this manufacturer’s goods are organic? We’re getting more curious, and [...]