Archive for June, 2007
Crazy Ones
One of my all-time favourite ads, and a blast from the (Apple advertising) past. Here’s to thinking ‘different’, as though it were far more than an adverb! It’s a simple but powerful message. Just discovered a fan-made remake of this featuring Madonna, Michael Moore and Derren Brown!
Nike’s Evolution
Nike tells us that corporate responsibility must evolve:
We know a better shoe sacrifices nothing, except what didn’t belong there to begin with. The same can be said for corporate responsibility. It shouldn’t be about business tradeoffs, managing problems and mitigating risks. It should be about harnessing innovation to create something new and better”
For me this [...]
Design for the Other 90%
The majority of the world’s designers focus all their efforts on developing products and services exclusively for the richest 10% of the world’s customers. Nothing less than a revolution in design is needed to reach the other 90%.”
—Dr. Paul Polak, International Development Enterprises
If I were in New York, I’d love to stop by the Cooper-Hewitt [...]
Microfinance Research Needed
I remember that in 2004, in preparation for the UN International Year of Microcredit , I was scouting for good case studies demonstrating how microfinance can help achieve the Millenium Development Goals. There were many hundreds of great stories, and some of the best ones demonstrated how microfinance can improve livelihoods and the local [...]
WaterHealth
WaterHealth is leading ‘A Blue Revolution’, with a mission to provide safe water to the poorest communities. It also invests in health and hygiene education programs to help combat waterborne diseases in the communities it serves.
For me, the most interesting thing is that they intend to make a profit doing this. Their focus is [...]
D-school
Stanford’s Institute of Design, or D-school, has been established to teach design-thinking and strategy to business, engineering and design students. In fact, every top MBA school (or B-school), from Wharton, and Haas, to INSEAD, is partnering with a design school, art school, or a consulting firm like IDEO, to stretch its students beyond traditional [...]
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