Nothing helps us focus on the map better than knowing that there’s a pot of gold at the X. The X Prize Foundation is all about focusing our attention on innovation, and through high-profile competitions they’ve stimulated a huge wave of private enterprise in relation to space travel, genomics and automobility. It is now applying its formulae to poverty alleviation. They are currently working up with a difficult but clear and achievable objective to motivate momentum around, and they admit that their success depends on writing the rules of the game well. And, as their exploding light bulb suggests, they’re not just looking for good ideas, but radical breakthroughs for the benefit of humanity, a ‘Revolution Through Competition’.